Often one of the most overlooked promotional assets of an artist is their biography. There have been many instances where an artist has submitted a demo to me, or merely I have come across an artist’s music that I’ve wanted to discover more about them, and there has been no information accessible to me on their respective socials. Some up and coming artists might think that because they have yet to achieve anything, there would be no substance to it. Alternatively, there might be some more established artists who disregard biographies as ‘the music should speak for itself’.
A biography does not need to be a brag list of every achievement you’ve had since you were conceived and often the most effective ones are the shortest and most to the point that highlight who the artist is, their background, their direction etc. If there are specific highlights of your career, i.e. awards/nominations, sales success etc. you are more than welcome to include them but make sure that they’re relevant (no one in South Africa cares if you were in the Top 10 on the dance chart of iTunes in Maldova).
In order to give some clarity and guidance on what you should (and shouldn’t include) in your biog, I’ve enlisted the help of 2 industry friends who have either written or seen a ton of good (and bad) biogs.
My top tips for writing an effect artist biography would be to keep it short and sweet and only include information that is relevant, don’t waffle.
The reason that people are reading your biography in the first place is to find out a bit more about you, so include where you’re from, how you got into your profession and what type of music you make. I also always look for a good description of the artist’s music in the artist’s own words, because no one knows the music you’re making better than what you do.
Other than that if you want to include any noteworthy achievements that’s okay, but the shorter and more succinct the better.
A bio is important for any artist on all their platforms for one reason only: To share information and achievements about the artist to any reader. If someone for example comes across an artist they haven’t heard of / an artist was suggested to them by a peer, and they want more info to possibly book the artist, and they can’t find a bio on the artist anywhere, chances are good they will move on to the next artist. No one has time in this day and age to go and search for info on your band/brand if it is not readily available.
A bio is not there to write an essay about yourself – it must be factual and to the point. Don’t boast too much about yourself. At first glance, whoever reads it must be able to scan through it and see exactly who you are, where you are from, what you have done in your career, your discography and what you are currently working on. Don’t ever write your bio in first person. Never. No one needs to know you wrote it yourself.
Should you be a beginner as artist, write more about your inspiration and what you would like to achieve. If you are a mature / settled artist, you will have more info to write about on what you have done and accomplished so far in your career. Use one or two influencers if you are a new artist so that the reader can make a comparison or get an indication in what direction and genre your music will be.
Always include all your social media links in your bio. It someone wants to write something about you, they will have the links available so they can use it with their feature and thus direct more traffic to your sites and artist pages.
In Summary :
- Keep it Short & Sweet
- NEVER write in the first person
- Don’t fluff it up with irrelevant information
- Describe your music in your own words
- Make it available everywhere you can